The Poke Story
Business:
Healthy food restaurant
What we did:
Menu design, Print materials, Mobile app
The Poke Story is a fast casual restaurant franchise offering fresh, customizable poke bowls, burritos, and salads.
Their concept is built around the idea that every customer creates their own “story” through a personalized meal experience. Our task was to bring this narrative to life visually — across interior panels, printed menus, and a mobile ordering app.
Menu Board Design (Interior)
We designed a series of four large printed panels for the in-store menu. Each panel covers a specific step in the customer journey — base, protein, toppings, and extras — echoing the storytelling aspect of the brand.
To enhance the atmosphere and create a cozy, approachable aesthetic, we opted for a chalkboard-inspired background and added custom hand-drawn illustrations of ingredients.
Table Menus & Takeaway Materials
In addition to the wall panels, we developed a full tabletop menu and takeaway leaflets. Printed on eco-friendly paper with a matte finish to match the natural, healthy brand values.
Mobile App Design
To support their delivery service, we created a clean, intuitive interface for The Poke Story’s mobile ordering app.
The app guides customers step by step — from browsing the menu to selecting ingredients and placing an order. The layout is simple and clear, optimized for fast decisions and smooth navigation.
Our role: UI/UX Design – layout, structure, component styling, screen variations
